Last updated: 19.02.2026.

1. General provisions

SIA SmartX, registration No. 50203660961 (hereinafter — Company or Manager) with legal address Artilērijas iela 43A – 20, Riga, LV-1009, Latvia, is committed to protecting the privacy of its customers and users.

This privacy policy determines how the Company collects, processes, stores, transfers and protects personal data using the website and e-shop.

The Company's operations comply with the laws of the Republic of Latvia and the European Union General Data Protection Regulation (Regulation (EU) 2016/679).

2. Collection and processing of personal data

Personal data is any information relating to an identified or identifiable natural person.

The company may collect and process personal data in the following cases:

• registering on the website;
• submitting an order in the e-shop;
• contacting customer service;
• subscribing to newsletters or receiving offers;
• filling out installment or credit applications;
• using cookies.

2.1. Categories of data processed

The collected data may include:

• first name, last name;
• personal identification number (if necessary);
• email address;
• telephone number;
• delivery and billing address;
• payment information;
• order history;
• IP address;
• communication history and other similar categories of information.

3. Purposes of personal data processing

3.1 Fulfillment of contractual obligations

Personal data is used to ensure order processing, delivery, payment and other basic services in accordance with the concluded contract.

3.2 Customer service

The data is used to communicate with customers, respond to questions and requests, as well as complaints and inquiries for consideration.

3.3 Marketing Communications

With the client's consent, the Company may send e-mail messages about promotions, offers and new products. The client has the right to opt out of receiving such messages at any time.

3.4 Analytics and website improvement

The Company may collect anonymized or aggregated data (e.g., showing website visit trends) to improve its services.

4. Transfer of personal data to third parties

The Company may transfer personal data to appropriate service providers, such as:

• delivery service providers;
• payment processing companies;
• IT and hosting service providers;
• accounting and auditing service providers.

For payment processing, data may be transferred to authorized payment processors in accordance with contracts and applicable laws and regulations.

5. Personal data storage

Personal data is stored:

• as long as necessary for the performance of contracts;
• in accordance with Latvian laws and regulations (usually 5-10 years for accounting purposes);
• until the data subject withdraws their consent (if applicable);
• until the resolution of a dispute or the end of legal proceedings (if necessary).

6. Personal data security

The company implements technical, administrative and physical measures to protect personal data from unauthorized access, disclosure or destruction.

Access to data processing and modification is limited to authorized persons.

7. Rights regarding personal data

The data subject has the right to:

• access their personal data;
• request rectification or erasure of data;
• restrict data processing;
• object to data processing;
• withdraw consent, where given;
• request data portability;
• submit a complaint to the supervisory authority.

In Latvia, the supervisory authority is the Data State Inspectorate.

8. Changes to the Privacy Policy

SIA SmartX reserves the right to make changes to this Privacy Policy. Changes come into effect at the moment they are published on the Company's website.

9. Contact information

If you have any questions about the protection of personal data or the application of this Privacy Policy, please contact us:

SIA “SmartX”
Registered address: Artilērijas iela 43A – 20, Riga, LV-1009, Latvia
E-mail: info@smartx.lv
Phone: +37128333483